It’s been seven months since the King of Pop Michael Jackson died but the celebrations of his life are no where near coming to an end as the Grammys announced they will pay tribute to MJ.
The planned tribute to the multi-award winning star at the upcoming 52nd annual Grammy Awards will feature the first-ever 3-D performance on an awards show.
Grammys executive producer Ken Ehrlich said a 3-D mini-movie created for Jackson’s “Earth Song” will be presented as part of a tribute performance featuring Smokey Robinson, Usher, Celine Dion, Jennifer Hudson and Carrie Underwood.
Ehrlich said he met with Jackson at the Staples Center in LA, the day before he died to discuss a Halloween project that MJ was working on with CBS, where he also saw the mini-movie of MJ.
He said that just before the meeting, he watched the mini-movie with Jackson, which was to be a standalone piece during the live show in the “This Is It” tour.
He told me this was to be one of the most important elements of the show to him because it was his opportunity to deliver a really strong message about the environment in the same way that it had done when he first did the song several years ago,” Ehrlich said on a media conference call. “This film, and the 3-D in which it was done, it’s pretty brilliant and it’s pretty wonderful.”
Jackson is being honored with the Recording Academy’s Lifetime Achievement Award.
But rumours have it that show producers are doing this to hike the show’s ratings and the critics agree.
Jim Farber, music critic for the New York Daily News, said the combination of 3-D technology and Michael Jackson could be a strong way for the show to get viewers talking.
“Obviously there is a tremendous amount of interest in Michael Jackson since his death,” Farber said. “There was plenty before that, but even more since.”
The hope is also that it will get viewers tuning in, Farber said, at a time when network television has been losing its audience.
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